Course Description
The course covers an
introduction to integrated marketing communication. It analyses promotional
tools like public relations, advertisement, personal selling and direct
marketing. The course enhances students’ understanding of the formulation and
implementation of integrated marketing communication plans and associated
activities. It enables students to appreciate and manage marketing
communications within a variety of different context. Further it encourages
students to recognize, appreciate and contribute to the totality of an
organization’s system of communications with both internal and external
audiences.
The course covers an introduction to integrated marketing communication. It analyses promotional tools like public relations, advertisement, personal selling and direct marketing. The course enhances students’ understanding of the formulation and implementation of integrated marketing communication plans and associated activities. It enables students to appreciate and manage marketing communications within a variety of different context. Further it encourages students to recognize, appreciate and contribute to the totality of an organization’s system of communications with both internal and external audiences.
Labour Relation Management
Course Facilitator: Hazel Berrard (BA, MBA, DBA 2012 Switzerland
Welcome to the session on labour relations.
Course Description
The course discusses practical
application of basic skills required to manage either in unionized workplaces
or in workplaces that might be faced with a certification application. the course relies on Lectures, readings, simulations, and assignments to acquaint the
student with the structure and functioning of the industrial relations system,
basic employment law concepts, the union certification process, negotiation and
administration of collective agreements, strikes and dispute resolution, and
industrial relations in an international context. In addition, the course reviews how the industrial
relations system works in general, as well as specific areas such as the future
of unions in comparisons with the industrial relation systems of other
countries, relationships with human resource management models, various models
of dispute resolution, issues in labor-management cooperation, and differences
and similarities between public and private sector industrial relations.
Learning Outcomes
On successful completion of the course students will:
- Describe and analyse the framework of industrial relations in Ghana and compare it with international labour relations framework;
- Critically analyse and evaluate the key processes of industrial relations at the workplace level and their relationships to the institutions;
- Critically discuss, analyse and evaluate the current and emerging industrial relations trends and debate their impact on the parties, processes and rules of Ghanaian industrial relations; and
- Persuasively advocate their recommendations in both written and oral form to a variety of specialist and non-specialist audiences.
Assessment
Presentation | Oral | 20% |
Assignment | Essay | 30% |
Examination | Final exam (2 hours) | 50% |
The above assessments have a total equivalent word count of 7000 to 8000 words.
Required Reading
Employment Relations: Theory and Practice,
Bray, M, Waring, P & Cooper, R 2011,
McGraw-Hill, Sydney.
Labour Law
Facilitator: Ben Collins (BA, MA, J.D. 2005, USA), Law and Public Polcy
Course Description
This is a course in labour relations law intended to prepare students to identify and address labour relations law issues that they may encounter in the field. The first part of the course will consider the labour relations system under the Ghana labour Act and specifically issues such as: acquisition of bargaining rights by a trade union; defining an appropriate bargaining unit; and determining the employees to be included in a bargaining unit. The second part of the course will examine unfair labour practices, the collective bargaining process, the duty to bargain in good faith, and the regulation of strikes, lockouts and picketing. The third part of the course will address the grievance arbitration process, including specific issues such as discipline and discharge, policy grievances respecting the interpretation of the collective agreement, and grievances challenging management prerogative.
Learning Outcomes
Assessment
Further Reading
Course Description
The development and delivery of effective training
within an organisational context is a key strategy in employee and
organisational success. This course explores the forces influencing
organisations in this regard, and their strategic responses. Needs assessment,
learning theories, and the design, delivery and evaluation of training are also
addressed in this course, as well as evolving directions of training and
development within organisational contexts. Students are introduce to various
training and development models that can enhance employee competence for
strategic performance.
Course Description
This
course is concerned with establishing the long term direction of an
organization, setting specific performance objectives, developing strategies to
achieve these and executing appropriate plans. The course focuses on creating
organizations which achieve superior performance and the entrepreneurial skills
required to create and maintain competitive advantage. The course analyses the
internal and external environment Issues to be discussed include business
strategy and appropriate organizational design with a particular emphasis on
the relationship of these aspects goes planning and human resource development.
This course is concerned with establishing the long term direction of an organization, setting specific performance objectives, developing strategies to achieve these and executing appropriate plans. The course focuses on creating organizations which achieve superior performance and the entrepreneurial skills required to create and maintain competitive advantage. The course analyses the internal and external environment Issues to be discussed include business strategy and appropriate organizational design with a particular emphasis on the relationship of these aspects goes planning and human resource development.