Course Description
The course covers an
introduction to integrated marketing communication. It analyses promotional
tools like public relations, advertisement, personal selling and direct
marketing. The course enhances students’ understanding of the formulation and
implementation of integrated marketing communication plans and associated
activities. It enables students to appreciate and manage marketing
communications within a variety of different context. Further it encourages
students to recognize, appreciate and contribute to the totality of an
organization’s system of communications with both internal and external
audiences.
The course covers an introduction to integrated marketing communication. It analyses promotional tools like public relations, advertisement, personal selling and direct marketing. The course enhances students’ understanding of the formulation and implementation of integrated marketing communication plans and associated activities. It enables students to appreciate and manage marketing communications within a variety of different context. Further it encourages students to recognize, appreciate and contribute to the totality of an organization’s system of communications with both internal and external audiences.