Course Description

Advertising-I serves as the foundational block for Advertising-II, with the latter preparing students for more comprehensive, involving and analytical work. Topics to be treated include consumer behaviour, advertising campaign, tools for monitoring & evaluating advertising campaigns, communication models and advertising research.

Learning Outcomes

By the end of the course, students should be able to

·         Analyse the buying behaviour of consumers and use such knowledge in the design of  products

·         Formulate and implement effective advertising campaigns

·         Design appropriate tools for monitoring & evaluating advertising campaigns,

·         Evaluate various communication models and use them fashioning out appropriate ad copy

·         Employ pertinent research methods in advertising programmes and activities

 Course Content

·         Consumer behaviour

·         Communication models: Hierarchy of effects, DAGMAR, AIDA models

·         Advertising campaigns

·         Tools for monitoring & evaluating advertising campaigns,

·         Advertising research

·         Advertising law and ethics

Compulsory Reading Materials

·         Moriarty, S., Mitchell, N., & Wells, W. (2014).Advertising & IMC: Principles and Practice. (10thed.).  USA: Rowman & Littlefield Publishers.

·         O’Guinn, T., Allen, C., &Semeneick, A. (Eds.) (2014). Advertising and Integrated

Brand Promotion. (7th ed.). USA: South-Western College.

Course Description

Our French for Absolute Beginners course syllabus provides a first contact with the language for those students with no previous knowledge or studied it a long time ago. The syllabus is based on different topics that will help you get by when meeting French speaking people. At the same time, it introduces the workings and sounds of the language and it provides the necessary tools to enable students to make sentences from scratch. In addition to intensive language training in the four basic skills - listening, speaking, reading and writing - various aspects of French society and culture will be introduced through audio and video extracts and short texts. The emphasis throughout will be on communicative skills, both oral and written

Learning Outcomes

At the end of the course the student should be able to

·          Explain the basic structures of the French language and use these in writing and in speech

·         Demonstrate a sufficient knowledge of French vocabulary to communicate in everyday situations

·         Recognize basic structures and vocabulary in written and spoken materials,

·         Read and listen to articles/news items/short stories in French  Read French language

·         Interpretate sentences from English to French and vice-versa

·         Identify grammatical errors in French wordings and sentences

The course content shall include

·         Grammer

ü  Verbs “avoir” and “etre”

ü  Present tense

ü  Questions

ü  Possessive Adjectives

ü  Negative sentences

ü  Alphabet and numbers

ü  Present tense for verbs
in –ER, -IR and –RE

ü  Present tense of irregular verbs

ü  Verbs: To be able to & To want
To know

ü  Possessive Pronouns

·         Vocabulary

ü  Countries and Nationalities

ü  Professions

ü  Family

ü  Food and drink

ü  Days of the week

ü  Months

ü  Money

·         Constructing sentences’ for the following activities

• The time:
  Asking and giving the time
  Asking when the shops/museums open
• Shopping
  Asking for prices and describing what you want
• Travelling
• Buying your tickets. Asking for information
• French ‘speed dating’
• Talking about your family

Required Readings Materials

Jansma K., &Kassen, M. A.(2013).Motifs: An Introduction to French. 6th (ed.). Cengage Learning

Course Description

Media Management is designed to provide students with detailed insight into the structures, management, processes, economics of and controversies surrounding the electronic media industries in the United States in the early 21st century. The course will be valuable as a part of career preparation for students interested in working in broadcasting and related industries such as advertising, media sales and public relations. For students with other career interests, this course will provide a firm foundation for understanding how the electronic media industries operate

Learning Outcomes

Upon completion of this course students should be able

·         Analyze the organizational and economic structures of the major electronic media industries

·         Examine programming methods and strategies used in media industries

·         Analyse the strategies for advertising, production and programming

·         Examine Controversies and issues affecting electronic media organizations

·         Discuss Convergence, new technologies, and their impact on the electronic media landscape

·         Describe the fundamental history of electronic media

·         Explain the Legal, ethical and other regulatory challenges facing the electronic media.

Course Content

·         Electronic media Trends

·         Electronic Media Economics

·         Advertising

·         Audience Measurement

·         Internet: background, current status and community internet

·         Radio: Regulation and current status

·         Television; History, regulation, Programming and Structure

·         Cable and other delivery systems: economics, programming

Required Reading Materials

·         Alan B. A (2013). Management of Electronic Media, (5th ed.).  Wadsworth ISBN: 978-1-111-34437-5

·         Cole, A. (2003). Management Theory and Practice. New York:  McGraw Hill.

·         Koontz, H., &O’Donnel, C. (1975). Principles of Management Function. New York: McGraw Hill.

 Optional Reading Materials

·         Ghartey-Tagoe, D. (2010). The Broadcaster’s Companion. Ghana: Black Mask Ltd.

·         Meeske, M.D. (2006).Copywriting for the Electronic Media: A Practical Guide. (5th ed.). USA: Thomson Wadsworth.

·         Peter, K. et all. (1986). Electronic Media Management. (2nd ed.). Butterworth: Heinemann.

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