The course is a buildup upon Public Relations-I in which fundamental concepts, principles, models and paradigms were examined. In Public Relations-II, the focus is to prepare students for industry practice and therefore equips them to handle professional programmes and activities.  The course includes topics such as strategic communication, communication campaigns, Public Relations and society, publicity, Public Relations production.

Learning outcomes

By the end of the course, students should be able to

·         Demonstrate an understanding of what goes into the design of strategic communication

·         Develop an effective communication campaign

·         Execute a communication plan and design appropriate tools for controls

·         Design and implement Public Research

·         Produce relevant publicity materials and marketing collaterals for specific objectives and goals.

Course Content

·         Public Relations and society

·         Publicity & Public Relations production 

·         Developing and executing  Communication plans

·         IMC &Strategic communication

·         Corporate Social Responsibility

·         Sustainability Marketing

·         Issues and Crisis Management

Recommended Reading Materials

·         Seitel, Fraser, P. (2013). The Practice of Public Relations (10_th ed.). New Jersey: Pearson Education.

 

Cutilip, S. M & Center, A. H. (2009). Effective Public Relations (9_thed.). New Jersey: Pearson Education

Course Description

This course examines the role of new media in contemporary society and the evolution of media technologies in economics, politics, marketing, business, relationships, and journalism. Students will utilize and practice with various new media tools and platforms for both personal and professional contexts. The course focuses on both the practical skills and the theoretical foundations of new media, asking students to demonstrate proficiency in these platforms while understanding the implications for communication practice.

 

Learning outcomes

 

At the end of the course, students should be able to

·         Demonstrate theoretically-informed critical analytical skills and understanding pertaining to the relationships between new media, technology and society

·         Critically discuss theories of technological determinism that underpin new media.

·         Demonstrate an understanding of new media in relation to questions of language, culture and communication

·         Thoroughly explained the nexusbetweeen new media and ‘virtual’ identity and community, space and time

·         Analyse the role of new media technologies in globalization , transnationalism,democracy, the state, power and political activism

Course Content

·         Introduction to new media; technology, society, new media

Communication, language and new media

·         New media, culture and virtuality

·         Media on the move: mobile communications and social transformations

·         New media and the transformation of time and space

·         Identity and community

·         Governance and citizenship: democracy, the state and (cyber)activism

·         Exploring digital divides

 

Required Reading Materials

·         Martin, Lister. (2003). New Media: A Critical Introduction. London, UK: Routledge Taylor & Francis Group.

·         Jenkins, Henry. (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

 

 Course Description

This course offers students the basic understanding of key concepts in specialized reporting

that focuses on particular fields in journalism and mass communication. Thus, the main purpose of this course is to discuss important health and environmental issues of concern in Africa and the role of the mass media in creating public awareness about these issues. It seeks to equip students with skills and knowledge that would help them produce accurate, honest, informed and balanced reports about health and environmental issues.   

 

Learning outcomes

 

·         Demonstrate an understanding of key concepts in specialized reporting that focuses on particular fields in journalism and mass communication

·         Demonstrate basic reporting skills in the specialized field 

·         Write publishable news stories  

·         Exhibit mastery of the art of interviewing for stories in the specialized area   

·         Demonstrate considerable knowledge of the techniques for writing good features 

·         Demonstrate  an understanding of role of research news writing in the chosen field

Course Content

 

Introduction to Specialized Reporting

• Health reporting

• Environmental reporting

Theories

• Theories applied to health reporting

• Theories applied to environmental reporting

 

Legal Framework

• Legal framework regulating health reporting

• Legal framework regulating environmental reporting

 

Code of conduct

• Code of Conduct for health reporting

• Code of conduct for environmental reporting

 

Writing for Media as Specialized Reporter

• Gathering News

 • Writing and reporting

 

Health

• Water-borne diseases

• Human settlement

• Food Production

• Fake drugs

 

Environment

·         Energy issues

·         Dumping of toxic waste

·         Illegal mining and its effects

·         Deforestation

·         Pollution

 

 

Required Reading Materials

 

·         Kwame, Boafo, S.T. (1991). Module on Specialised Reporting. Nairobi: African Council for Communication Education.

·         Harrower, Tim. (2010). Inside Reporting: A Practical Guide to the Craft of Journalism. New                    Delhi: McGraw Hill Education.

·         Riley, P.L. (2009). Media Ethics: Key Principles for Responsible Practice. UK: ITDG Publishing.

 

 Optional Reading Materials

 

·         Missouri group. (2008). News Reporting and Writing. (9th ed.). New York: Bedford Ltd.

·         Dickens, P. (2004). Society & Nature, Policy. UK: Press Ltd.