Course description
Electronic business or e-business has been dramatically changing the way today’s businesses operate and compete in the global marketplace. Nevertheless, most people including the businessmen are focusing on how to utilize the e-Business system as a tool to effectively implement traditional business strategies, few cares about the engineering construction of those systems. This course provides an overview of e-business ENGINEERING from an architectural perspective, and introduces the fundamental concepts and frameworks of IBM patterns for e-business with which to examine the existing e-business models, the prevalent enabling technologies, and the strategic issues confronting the legacy firms. The efficiency, performance, capacity, and practical design of e-Business engineering systems will be covered with the best practice of IBM experience.
Course learning outcomes
At the end of the course students should be able to
- Apply theoretical and technical knowledge of web-based information systems to facilitate and support business practice.
- Select and apply various online tools and techniques to effectively implement web-based information systems.
- Respond to issues and challenges faced by businesses in relation to web-based information systems and generate a range of potential solutions.
- Select appropriate web-based solutions to address specific business issues.
- Design and implement web-based information systems to address specific business issues.
Course content
· Introduction to E-Business
· Making Functional Areas E-Business Enabled : Value chain and supply chain, inter and intra organizational business processes, ERP
· Making Functional Areas E-Business Enabled : E-Procurement
· Making Functional Areas E-Business Enabled : E-marketing, E-Selling, E-Supply Chain Management
· Technologies for E-Business: Internet and Web based system
· Technologies for E-Business: Security and payment systems
· Technologies for E-Business: Supply chain integration technologies (EDI, RFID, Sensors, IoT, GPS, GIS)
· Technologies for E-Business: Supply chain integration technologies (Web services and cloud)
· Decision Support in E-Business: Web analytics
· Decision Support in E-Business: Customer behavior modeling
· Decision Support in E-Business: Auctions
· Decision Support in E-Business: Recommender systems
Course reading Materials
· E-Business and e-commerce Management: Strategy, Implementation and Practice (4th ed.) (2009), by Dave Chaffey. Prentice Hall. ISBN -10 0273719602, ISBN -13 978 0273719601
· E-Business, International Edition (International Student Edition) (2009), by Gary Schneider. South Western College. ISBN - 10 032478807X
· Management Information Systems: Managing the Digital Firm, Laudon and Laudon, Pearson Scaling for E-Business, Menasce & Almeida, PHI
· E-Business & eCommerce – Managing the Digital Value Chain, Meier & Stormer, Springer