Principles of Marketing

Course Description
The course introduces students to basic concepts and terminologies as applicable in business enterprise. It is intended to provide students with a working knowledge of the current issues and relevant marketing mix. In the process, the course exposes the student to relationships in the marketing environment and systems, using relevant Ghanaian examples. The historical development of marketing, nature of marketing, importance and functions of marketing, and the types of markets and classifications of products as well as marketing communications are but a few topics to be treated.