Small business is the predominant business structure across the world. It also is the structure most prone to business failure. Family-owned businesses are a subset of small businesses. They experience an entirely different set of dynamics that must be managed and positioned to achieve maximum results. This course helps learners identify skillsets needed most for success in these environments. It also cultivates their innovative potential and ability to recognize potential benefits in their decision-making. Adaptation of traditional management principles is applied to the small business environment as the core foundation of this course.
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