Public Relations II

The course is a buildup upon Public Relations-I in which fundamental concepts, principles, models and paradigms were examined. In Public Relations-II, the focus is to prepare students for industry practice and therefore equips them to handle professional programmes and activities.  The course includes topics such as strategic communication, communication campaigns, Public Relations and society, publicity, Public Relations production.

Learning outcomes

By the end of the course, students should be able to

·         Demonstrate an understanding of what goes into the design of strategic communication

·         Develop an effective communication campaign

·         Execute a communication plan and design appropriate tools for controls

·         Design and implement Public Research

·         Produce relevant publicity materials and marketing collaterals for specific objectives and goals.

Course Content

·         Public Relations and society

·         Publicity & Public Relations production 

·         Developing and executing  Communication plans

·         IMC &Strategic communication

·         Corporate Social Responsibility

·         Sustainability Marketing

·         Issues and Crisis Management

Recommended Reading Materials

·         Seitel, Fraser, P. (2013). The Practice of Public Relations (10_th ed.). New Jersey: Pearson Education.