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Course Description

This module is concerned with contemporary concepts, theories and findings in this broad area of social psychology and how they may be applied with benefits for individuals, groups and society. We will address the question how individuals form and maintain an understanding of themselves, other people, and the world they are living in. Drawing on cognitive principles, we will study the processes that underlie human judgments, behaviour, and decision making in real-life contexts. Students will have the opportunity to develop new research to address an unanswered research question.

 The module gives students grounding in methods, techniques and issues of cognitive neuroscience. Focusing on vision, attention, memory, problem solving and language, the module examines how cognitive processes are instantiated in the human brain

Learning Outcome

  • Knowledge and understanding of contemporary concepts, theories and findings in attitudes and social cognition
  • Critically evaluating concepts, theories and findings in attitudes and social cognition
  • Conceiving research to address limitations and gaps in concepts, theories and findings in attitudes and social cognition
  • Identifying gaps and limitations in the ways concepts, theories and findings in attitudes and social cognition are presented to the wider public
  • Demonstrating an awareness of how concepts, theories and findings in attitudes and social cognition may be applied with benefits for individuals, groups, and society
  • Develop an appreciation of the historical and conceptual issues in the study of Attitudes and Social Cognition

Course Content

  • Introduction and History of Social History
  • Social Knowledge
  • Biases
  • Automaticity
  • Schema and Categories
  • Social identity perspective
  • Memory
  • Stereotypes and expectancies
  • Culture

Compulsory Reading Materials

  • Kunda, Z. (1999). Social cognition: Making sense of people. London: MIT Press.
  • Bless, H., Fiedler, K., &Strack, F. (2004). Social cognition: How individuals construct social reality. Hove: Psychology Press.
  • Maio, G. R. & Haddock, G. G. (2010). The Psychology of Attitudes and Attitude Change. London, UK: Sage.
  • Bandura, A. (1999). A social cognitive theory of personality. In L. Pervin& O. John (Ed.), Handbook of personality (2nd ed., pp. 154-196). New York: Guilford Publications.

 Optional Reading Materials

  • M S Gazzaniga, R B Ivry& G R Mangun (Eds.), Cognitive Neuroscience: The Biology of the Mind (3rd edition). Norton, 2008
  • Levine, J. M., Resnick, L. B., Higgins, E. T. (1993). Social foundations of cognition. Annual Review of Psychology, 44, 585-612.


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